"Working with Laura has been a game-changer for us. She supported us in redesigning our Board pack, transforming what was previously a clunky, overly detailed document into something streamlined, sharp and genuinely useful. The new format helps us focus on what matters most and makes it easier to tell our story, both internally and externally. Laura has a real talent for distilling complexity without dumbing things down. Beyond the reporting work, she helped us explore ways to use technology more effectively, including assessing CRM systems, scoping chatbot options, and future-proofing our approach to client engagement.
What stood out most was her ability to blend strategic thinking with practical delivery. She quickly understood our business, asked the right questions, and delivered work that made a meaningful difference. I'd highly recommend her to any business looking to improve how they communicate and operate at leadership level."
"We worked with Third Word on a comprehensive business review that delivered exceptional, transformational results. Their work began with a SWOT analysis of the current state of affairs, providing clear and actionable insight into both strengths to build upon and weaknesses to address. They conducted an in-depth, line-by-line review of the forecast budget, working with the team to consider and challenge both sales and cost lines to reflect a more accurate and achievable plan.
Crucially, they identified the most critical areas where improvement was needed, enabling the business to focus resources where they would have the greatest impact. There was particular focus on sales and marketing where Laura worked with the team uncovering significant opportunities for optimisation particularly around pipeline analysis, client interactions and terms. They helped us establish a set of critical KPIs to measure performance effectively and ensure strategic alignment. Recognising the need for better collaboration, through this process we have reset our meeting cadence which has greatly improved communications and decision-making. One of the most valuable contributions was a complete rewrite of the Board pack, shifting the focus from historic reporting to the key value-driving factors that shapes future success.
This body of work was not only thorough and strategically astute but also delivered tangible commercial benefits, contributing to a million-pound plus improvement in profit. I would recommend Third Word without hesitation for any senior strategic, commercial, or transformation project."
"With a young executive team at the helm, Laura provided direct, insightful strategic advice on key business decisions giving the team confidence along the way. Laura was key to reshaping Board information, creating focused, goal orientated information, particularly around pipeline. Excellent communication."
"I have worked with Laura, for a number of years..... She has added significant value, adapting her style and focus in recognition of the very significant differences in life stage, financial strength and culture of the businesses. She contributed to strategy development, business development and sales pipeline analysis, she also had a very strong grasp on the key financials and focus on financial performance. She was always positive, constructive and where appropriate challenging."